Skip to content

LQA/QA Service

Multilingual quality assurance

and improvement

LQA mainly involves ensuring that localized or translated text displays correctly in-game, that there are no mistakes with line breaks, punctuation, or grammar in the text, that the currencies and numbers are used appropriately for each language, that the dialogue and characterizations are consistent, that the text and graphics are appropriate for the target area, and much more. Native speakers of the target language will use the app or system, or play the game to check all of these things. LQA verifies all of the text displayed, including the UI text, item descriptions, subtitles, and signage displayed in the backgrounds.

Active Gaming Media's LQA/QA Services

Native-speaking testers for a high-quality localization

Our LQA team is composed of many people who were born and raised overseas, giving them a solid knowledge of the local culture and history that is taken into account when testing the systems and UI. This leads to a more natural and high-quality finished product that will allow your game, app, or system to integrate smoothly with the target market.

Game LQA performed by gamers from around the world

Our gamers from all over the world are able to share information and strategies for new games across departments and native languages, and it’s these people that contribute their expertise to our LQA teams. We emphasize forming teams that are well-suited to the game’s genre, who are able to see the game from the point of view of the target users. Additionally, we are able to provide LQA services that ensure that the settings and style of previous titles in a series are carried over to any subsequent titles.

Flexibility that developers
and publishers require

As Active Gaming Media is also involved in game publishing, we understand the difficulties faced by developers, as well as the value of everyone’s input over the course of development. The LQA, QA, and debugging we provide will work towards optimization and improved quality, and we will do everything we can to meet your requests for delivery times, handling of emergency situations, the use of specified tools, and more.

In-house testing and debugging
for confidentiality

LQA/QA testers and debuggers always work in-house, with managers collecting any devices or ROMs used at the end of each shift. Accounts are strictly managed for any work done on PCs, with managers checking to ensure the computers have been shut down properly each day. The workspace is also set up in such a way that it is not in view of other departments in the company.

LQA Steps

QA (Playtesting/Debugging) Steps

Standard QA Workflow

・Checklist creation
・Progression test
・System test (graphics, text, BGM, SFX)
・Rights, copyrights, trademarks check (graphics, text, BGM, SFX, etc.)
・Balance test (balance checks or proposals for apps or match-based games)
・Payment test, for any currency (rate tests for gacha games also available)
・External app connection test (for all social media services)
・User test/questionnaire (monitoring) for assessments & surveys

All mobile games/apps/tools, including iOS and Android
All PC games/apps/tools, including Steam, GOG, Microsoft Store, Humble Bundle
All consumer consoles, including Nintendo Switch, PlayStation 4, PlayStation 5, PlayStation VR, Xbox One, Xbox Series X and Series S
We also have experience with other PC apps and tools, mobile apps, and more.
Please feel free to inquire about other test environments

Asia: Japanese, Korean, Chinese (Simplified/Traditional), Thai, Indonesian, Malay / North America: English (American/Canadian), French (Canadian) / South America: Portuguese (Brazilian) / Central and South America: Spanish (Central/South American) / Europe: English (UK), German, French, Italian, Dutch, Danish, Spanish (European), Portuguese, Swedish, Finnish, Czech, Russian / Middle East: Arabic, Turkish, Arabic (Egyptian), French (African) / Note: Some exceptions may apply. An additional 50+ languages can also be made available upon request.
LQA payment is calculated as time x rate.
The rates may vary depending on language pairs, volume, and deadlines. Feel free to make an inquiry.

One-stop Solutions

Active Gaming Media’s mission is to overcome language barriers to deliver content across the world.
We also provide the full multilingual support involved in publishing internationally, not just LQA services.

Bolster International Sales

Our employees, who are all gamers themselves, translate directly from Japanese into their native languages, or from other languages into Japanese. As native speakers, they are able to naturally localize character mannerisms, turns of phrase, and jokes to accurately convey the world of the game to the end user without sacrificing any of its original charm.

Supporting the Development for Game Releases

When in-house engineers are unavailable, we are able to provide short-notice, multiple-language implementations and translations to ensure a smooth release. In addition, we offer porting support for clients who wish to release their games on different platforms. At present, we are able to port to any platform on the market.

Quality Improvement Towards Overseas Expansion

We have partnerships with voiceover recording studios around the world, where we provide multilingual voice recordings for character voices, animations, and other voice recordings required for that different types of content. We are also able to provide localizations and voice recordings for short content such as store page movies and trailers that are an essential part of advertising.

Advertising and Corporate Branding

We handle banners, trailers, posters, special webpages, and other images involved in advertising. If we are involved from the production stage, we are able to quickly deliver localized designs that are tailor-made for the target audience. Already produced Japanese advertisements can also be localized into multiple languages.

Administration and Marketing

We provide multilingual customer support, 24 hours a day, 365 days a year. We respond to inquiries, monitor social media posts to immediately report outages or rumors, collect user feedback, and manage social media accounts to post announcements or respond to DMs, as well as monitor video streaming and hosting services.

Sales and User Retention

We offer both domestic and international promotional services. Press releases proofread by native speakers can be sent directly to writers overseas through our network, and we are also able to request promotions with local influencers on behalf of clients. Promotional articles and banners can also be posted on our own gaming media website, AUTOMATON.